莫婷婷
日期:2016-10-04             信息来源:中南财经政法大学文澜学院


莫婷婷

助理教授

 

教育背景

2008/09 - 2013/05  法国艾克斯-马赛大学,市场营销学博士

2007/09 - 2008/09  法国艾克斯-马赛大学,市场营销学硕士

2000/09 - 2004/06  中国传媒大学,广告学学士


学术经历

2013/09 -  2016/09, 巴黎商学院 (PSB Paris School of Business) 助理教授 (终身教职)

2010/09 - 2010/12  美国威斯康星-麦迪逊大学(Univ. Wisconsin-Madison),访问学者

2005/09 - 2007/09  IPSOS市场研究与咨询公司 (广州), 研究员


研究领域

消费者行为,高端品牌消费心理, 品牌管理,跨文化心理学


学术论文

1. Tingting Mo & Elyette Roux(2014). “Luxury Consumers & Luxury Brand Management in China,  book chapterin Brand Management in Emerging Markets: Theories and Practices, IGI Global, p.200-221.

2. Tingting Mo (2015).“Proposition d’une Nouvelle Segmentation des Jeunes Consommateurs Chinoisvis-à-vis du Luxe” , Décisions Marketing , n°80, p. 87-108.

 

学术会议(选列)

1. Chiraz Aouina-Mejri &Tingting Mo, “Sustainability and Luxury: Strategy and CommunicationChallenges”, The International Workshop on Luxury Retail, Operations and SupplyChain Management (Milan), May 25-27, 2015.

2. Nicolas Hanssens &Tingting Mo, “Is the Watch Industry Chinese Enough? Local and Global CelebrityEndorsement Strategies”, Global Luxury: Organizational change and emergingmarkets in the luxury industry since the 1970s (Neuchatel), November 6-7, 2014.

3. Tingting Mo, “Who AdaptsFaster? Luxury Consumption, Acculturation and Gender Effect”, 2014 ChinaMarketing International Conference (Wuhan), July 11-14, 2014.

4.  V. De Barnier, Tingting Mo, E. Roux & F.Bacellar. “Negative Emotions Toward Luxury Consumption: A Cross-culturalComparison of Rich Consumers in Emerging Markets?,  AMA Marketing Educators’ Winter ConferencProceedings (Las Vegas) ,  vol. 24,  p. 333-333, February 15-17, 2013.

5. Tingting Mo, Nancy Wong &Elyette Roux , “Exploring Luxury Values Dimensions in U.S. and China ”, IACCP(The International Association for Cross-Cultural Psychology) 21st Congress(Cape Town), July 17-21, 2012.

6. Tingting Mo, Elyette Roux& Nancy Wong. “Does America Reshape Chinese Consumers’ Flavor TowardsLuxury?”,  AMA Marketing Educators’Summer Conferenc Proceedings  (SanFrancisco),  vol. 22,  p. 269-270, August 5-7, 2011.

7. Tingtng Mo & E. Roux. “WhoAre Chinese Luxury-Brand Consumers? An Exploratory Study, XXVe Congrès de l'AFM(French Marketing Association) Proceedings (London), May 14-15, 2009 .